All 16 Chocolate Brands, ranked by 77 players
Players rank Ferrero Rocher #1: it wins 65.8% of its matchups (n = 184) and took the title in 12 of 77 brackets. Lindt and Reese's follow. Disagree? Chocolate Tier List is one tap away.
Updated hourly · last refreshed November 15, 2026
Brackets finished77
Head-to-head picks1,131
Entrants ranked16of 16
Ferrero Rocher title share15.6%n = 77
Title odds
Share of 77 finished brackets won
- Ferrero Rocher15.6% (12 of 77)
- Lindt15.6% (12 of 77)
- Reese's13.0% (10 of 77)
- Snickers10.4% (8 of 77)
- Dark Chocolate (Generic)9.1% (7 of 77)
- Nutella7.8% (6 of 77)
Chocolate Brands: the community tier list
Built from win rates across 1,131 picks. Tiers use the win rate steadied toward 50% for entrants with few matchups (S from 75%, A 60%, B 50%, C 40%, D 25%). Steadying pulls a small sample toward the middle, so a high raw rate can sit a tier lower and a low one a tier higher than the rate shown, which is the raw one. What does S tier mean?
Stier, win rate 75% or more
- Nobody yet
Atier, win rate 60% or more
- Ferrero Rocher65.8%
Btier, win rate 50% or more
- Lindt60.0%
- Reese's57.1%
- Snickers57.1%
- Nutella56.6%
- Kit Kat55.9%
- M&M's51.3%
- Twix50.3%
Ctier, win rate 40% or more
- Milka46.6%
- Cadbury45.2%
- Dark Chocolate (Generic)44.7%
- Toblerone44.0%
- Godiva39.7%
Dtier, win rate 25% or more
- White Chocolate38.8%
- Hershey's35.6%
- Ghirardelli30.6%
Ftier, win rate 0% or more
- Nobody yet
Standings
Every entrant with its record. Ordered by win rate, steadied for small samples; a rate shows once an entrant has 30 matchups. n is the number of head-to-head matchups behind each rate.
| # | Choice | W–L | Win rate | Against .500 | Titles | n |
|---|---|---|---|---|---|---|
| 1 | 121–63 | 65.8% | 12 | 184 | ||
| 2 | LindtSwiss chocolate | 96–64 | 60.0% | 12 | 160 | |
| 3 | 88–66 | 57.1% | 10 | 154 | ||
| 4 | 88–66 | 57.1% | 8 | 154 | ||
| 5 | NutellaHazelnut spread | 90–69 | 56.6% | 6 | 159 | |
| 6 | 90–71 | 55.9% | 5 | 161 | ||
| 7 | M&M'sMelts in your mouth | 77–73 | 51.3% | 3 | 150 | |
| 8 | 74–73 | 50.3% | 2 | 147 | ||
| 9 | 62–71 | 46.6% | 3 | 133 | ||
| 10 | 61–74 | 45.2% | 2 | 135 | ||
| 11 | 55–68 | 44.7% | 7 | 123 | ||
| 12 | TobleroneSwiss triangles | 59–75 | 44.0% | 1 | 134 | |
| 13 | GodivaBelgian luxury | 48–73 | 39.7% | 3 | 121 | |
| 14 | White ChocolateCocoa butter based | 47–74 | 38.8% | 2 | 121 | |
| 15 | 42–76 | 35.6% | 0 | 118 | ||
| 16 | GhirardelliSan Francisco chocolate | 33–75 | 30.6% | 1 | 108 |
Closest rivalries
Pairs the crowd can barely split. Estimated from each entrant's overall record until the pair has met 20 times.
- Reese'svsSnickers50–50 · estimate from overall records
- CadburyvsDark Chocolate (Generic)50–50 · estimate from overall records
- Reese'svsNutella51–49 · estimate from overall records
Most lopsided
- Ferrero RochervsGhirardelli80–20 · estimate from overall records
- LindtvsGhirardelli75–25 · estimate from overall records
- Reese'svsGhirardelli73–27 · estimate from overall records
Upsets and oddities
Patterns in 77 finished brackets.
- UntouchableFerrero Rocher wins 65.8%The best record in the field (n = 184 matchups).
- ClutchDark Chocolate (Generic): 7 titlesOnly #11 on win rate, but #5 for championships.
- Still waitingHershey's: no titles yetWins 35.6% of its matchups (n = 118) and has never been crowned.
Upsets need real meetings: a pair shows here once it has met 10 times and the weaker record leads.
Questions people ask
What is #1 in the Chocolate Brands community ranking?
Ferrero Rocher. It wins 65.8% of its head-to-head matchups (n = 184) and took the title in 12 of 77 finished brackets.
How is the ranking worked out?
Every pick in a finished bracket is a win for one entrant and a loss for the other. Entrants are ordered by win rate, steadied toward 50% by ten imaginary matchups so that a newcomer with a 3–0 record can't top the table. The rate shown is the real one, with n, the number of matchups behind it.
Why win rate and not titles?
Draws are shuffled, so a title can come from an easy path. Win rate counts every matchup an entrant played, which is a fairer read of how people feel about it. Title odds are shown too, as the share of finished brackets each entrant won.
How many people have ranked Chocolate Brands?
77 finished brackets so far, with 1,131 head-to-head picks between them. Only finished brackets count.
Can I rank all 16 myself?
Yes. Play the bracket at 8, 16 entrants, free and with no sign-up. You get your own ranking and a link to share, and your picks join this page.
How often does this page update?
About every hour, as new brackets are finished.
More brackets
Your turn: is the crowd right?
Pick a winner in every matchup and see where you agree with 77 players, and where you don't.